An Art Deco label was commissioned from the poster artist Carlu for the 1924 Mouton vintage. To commemorate the end of the war, 1945 was the second vintage of Mouton to feature a bespoke label, based on Churchills V for Victory, by a young French artist called Philippe Jullian. Every vintage since, Mouton has enlisted an artist to design a new label. Although the artists are never paid for their work, they do receive ten cases of wine five of that years vintage, plus five of their own vintage year.

The French painter Pierre Soulages (1919-) discovered Cézanne and Picasso in the late Thirties. After the war he made a decisive move towards abstract work. He immediately caught the public imagination with a new visual language: a mesh of extended strokes of dark colour in conflict with the lyrical violence of a painting style produced by the use of combs: rubber or leather scrapers, knives, spatulas and a huge range of brushes. His canvases almost always use a non-colour, often black, but sometimes brown or cobalt blue, which he employs for the 1976 Mouton Rothschild label.

Soulages has amused himself here too by incorporating the initial letters of Mouton Rothschild.