Luce was the first wine created in Montalcino by blending Sangiovese and Merlot. Combining the roundedness and softness of Merlot with the structure and elegance of Sangiovese might seem a rather obvious idea, and yet it took the insight and collaboration of the Marchesi de Frescobaldi and Robert Mondavi Families to launch this innovative project in the land of the world renown Brunello di Montalcino, a wine made strictly from Sangiovese.

In 2002 the responsibility passed entirely to Lamberto Frescobaldi, who continues to this day to write the history of Luce in the land of the world renown Brunello di Montalcino, joining the tradition of Sangiovese, so historic to this area, with the innovation represented by Merlot, introduced into Montalcino only in 1976.