Jim Beam is a bourbon of extraordinary finesse, not light, not heavy, more of a
"baritone" among spirits. It is not different from the others because it is
different, but because it is simply perfect. Quality, art and dedication are at
the heart of Jim Beam.

For seven generations now, the Jim Beam distillery has been distilling bourbon
whiskeys world-renowned for their quality. And perhaps Jakob Beam already
suspected in 1795 that his bourbon would still be the talk of the town more than
200 years later. Certainly, the secret of this success lies in the well-guarded
recipe - or simply in the fact that important things always stay in the family.
Today, members of the Noe family continue the Beams' legacy.