Jim Beam is a bourbon of extraordinary finesse, not light, not heavy, more a
"baritone" among spirits. It is not different from the others because it is
different, but because it is simply perfect. Quality, art and dedication are at
the heart of Jim Beam.For seven generations now, the Jim Beam distillery has
been distilling the bourbon whiskeys that are world-famous for their quality.
And perhaps Jakob Beam already suspected in 1795 that his bourbon would still be
the talk of the town more than 200 years later. The secret of this success
certainly lies in the well-guarded recipe - or simply in the fact that important
things always stay in the family. Today, members of the Noe family still carry
on the Beams' legacy.