Matthew Gloag, the namesake grandson of the founder, took over the family
business 96 years after its founding in 1800. One year later, he created a new
blend, which he called "The Grouse Brand" (Grouse = grouse) with the expectation
that many hunters would stop over in Perth during the hunting season. His
daughter designed the matching label with the Scottish national bird. The whisky
immediately sold so well that within just a few years they added "The Famous" to
the name and simply dropped the "Brand" designation. And so the popular whisky
is called until today: The Famous Grouse.

The Famous Grouse Toasted Cask was bottled in July 2018. The whisky is part of
Famous Grouse's Cask Series and is the third bottling. The Famous Grouse Toasted
Cask is aged in brand new, freshly burnt oak casks.